Mr Kipling's
BFG (Roald Dahl’s) Cake Sculpture

brief

Mr Kipling has launched four new cakes this summer, featuring Roald Dahl’s characters and stories on the packs, Michelle's brief is to create a giant sculpture featuring Roald Dahl’s beloved character from the Big Friendly Giant.

creation

Sitting on a bench at the top of Primrose Hill, Roald Dahl’s BFG measured 7.32 metres tall from head to toe, four times the size of a human. The sculpture was built using 7,500 Mr Kipling cakes, weighing half a tonne and taking more than 200 hours to create.

 

• Client: Mr.Kipling
• Agency: Sketch Events
• Category: PR, Food Art